Some people think that Audis are more expensive to run, and this can be true compared to more budget-conscious makes of car. Yes, the cost of specialist parts and labour can be higher. However, with a full service history and consistent, proper maintenance, they are generally very reliable. The superior driving experience and premium build are often seen as worth the investment.

People love Audis because they get an elegant and cutting-edge vehicle at a more accessible price point than other luxury car makers. The brand has an excellent reputation for engineering-excellence given its history and performance in motorsports. The legendary Quattro all-wheel drive system is a major selling point to buyers as it offers superior traction and handling in all weather conditions, giving drivers a sense of security and control.

Look out for Audi's Virtual Cockpit, which offers a fully digital, customisable instrument cluster that replaces traditional dials. Combined with features like Apple CarPlay and Android Auto, with a Bang & Olufsen sound system, the technology and infotainment is unbeatable. Our customers often look for models with Adaptive Cruise Control and 360° cameras.