Digital Marketing Manager

Up to £35,000 per annum (dependant on experience)

Our company is looking for a Digital Marketing Manager to plan and develop strategic marketing plans and oversee their execution. This will include working inline with our SEM Agencies, paid advertising, social media marketing, email campaigns, and other marketing initiatives.

Your responsibilities will include managing and ensuring all campaigns are executed on time and within budget and monitoring the performance of ongoing campaigns to identify areas for improvement.

You’ll also be responsible for identifying new opportunities to promote and market our products/services to the target audience in order to increase website traffic and maximize sales.

Responsibilities

  • Creating and developing strategies to drive qualified traffic to our company’s website
  • Plan and oversee the execution of all digital marketing initiatives, including email marketing, PPC advertising, social media marketing and third-parties eg Autotrader
  • Ensuing all marketing deliverables follow our brand guidelines and have the proper angle and tone of voice
  • Monitoring the performance of ongoing marketing campaigns, performing A/B and multivariate testing, and optimizing the campaigns to maximize conversions
  • Identifying digital marketing traffic opportunities to grow sales and traffic to our website
  • Keeping track of the latest trends, new platforms, and technologies in the automotive digital advertising space
  • Managing and optimizing local listings for all of our digital stores
  • Assessing engagement on both our company’s website and external sites

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • At least five years of experience in Digital Marketing
  • At least three years of experience in automotive industry
  • Excellent interpersonal skills
  • Strong verbal and written communication skills
  • Ability to convey technical concepts to non-technical audience
  • In-depth knowledge of Google Analytics, Google My Business and similar reporting platforms
  • Experience in using project management software like Monday.com

In return, we offer:

  • Competitive Salary
  • Generous holiday allowance
  • Company Pension
  • Free onsite parking
  • Opportunity to progress within a forward-thinking family business

Although the role will be based at our Castle Donington site, you will be required to travel to other sites as and when required. We will also consider hybrid working options for the right candidate.

Apply now.

To apply for this or any other position at AvailableCar or just to register your CV with us, please complete the application form.