AvailableCar Blog News
AvailableCar Car Supermarket Scoops National Award for Website
We have been announced as the award winner of the 2008 'Auto Trader Click Awards' which was presented in London at the official Auto Trader Awards Ceremony.
The award, which follows in a long-line of others, was given to us here at AvailableCar to highlight the success of our website and its usability, after being voted by hundreds of potential car buyers.
Paul Arscott Director said: " We spend hours looking at our customer's feedback and researching into what they want from our website to ensure we constantly improve and update our on-line presence. To be announced as a winner of website usability at the Click Awards, is a positive indication for us that what we are doing is clearly working and we are pleased to have been recognised for our efforts."
The Click Awards are based on a detailed qualitative and quantative study, now in its fourth year, which has been undertaken by eDigital Research amongst motorists who have just bought, or are thinking about buying a new or used car. The study looks into various aspects of website usability including the quality of customer service via the websites, design, clear and intuitive navigation, search tools and research information for consumers.
Criteria for the Auto Trader Click Awards include the quality of customer care, website design and ease of navigation, search facilities and information on finance and road tests.
Craig Stevens, Group Sales Director at Trader Media Group comments: "Over the last four years, our Website Usability Study has provided valuable insight into how motorists interact with manufacturer websites, and what they rate as good and bad on a site. We have been able to benchmark excellence across a range of key online indicators and this data has been welcomed by the motor industry.
"As a Group, we have the largest online motorist portal with AutoTrader.co.uk and we have commissioned the research to gain a deeper understanding of the user experience of motoring websites, both for our customers and the industry."
Customers who decide to visit www.availableCAR.COM can browse through all of our 2000 plus cars in a stylish and easy-to-use format. Every car which is listed is available to buy and comes with full data and specification details. The infrastructure and development for AvailableCar.COM is state of the art which provides a lightning fast and enjoyable browsing experience for users.
Significant research was carried out into how people like to search for cars and this resulted in a unique refine search and highlight function which allows users to find the car that's right for them quicker than ever.
Our website even goes one stage further than most of their competitors by providing jargon-free advice for our customers, as well as the latest news, products and on-line valuation services, which ensures one of our Team Member calls back with a personal valuation in less than 24 hours. Other facilities include an e-mail alert system which tells customers what new stock has arrived, plus car finance quotes and pre-approve your finance.
Paul Arscott continues: "AvailableCar are known for their customer service which is all about providing the very best hassle-free experience, which we have tried hard to mirror in our website. This is our sixth award nomination in just six years so we are clearly very happy with our progress and success."